V2 Digital: Accelerating the Digital Next

My First Week at V2: Embracing the Continuum Methodology for Fast-Paced Innovation

Greg van der Pennen
Greg van der Pennen
September 21, 2023
Continuous Improvement and Change

It’s been a cracker of a first week here at V2 Digital! 

The week started with two days of curated onboarding that covered all areas of our business (strategy, finance, people, marketing and technology). This provided me with the detail needed for me to succeed in my role as well as enabling me with the contacts to keep succeeding over time. As these days were spent in the Brisbane V2 office, the local team supported my onboarding and was a brilliant way to get to know them. The team “get to know you” lunch on the first day was a lovely touch.

At V2, my career is in my hands. A key element of the onboarding process is ensuring that personal goals are established early on. As business and technology don’t stand still, neither should I. While it’s part of my job to develop myself, V2 provides a generous training budget - in both $$$ and time - to enable this development to occur. Personal and business development isn’t a nice to have, it’s an essential part to ensure that I stay at the leading edge to bring this to our customers.

I took part in a workshop session in Sydney to establish a new internal workflow process within V2. This workshop was underpinned by the V2 COLAB teaming model using our Continuum methodology. COLAB is a scalable cross-functional team that is empowered, autonomous, flexible and self-managing. It’s a group unified under a common purpose and way-of-working. Continuum is our unique method for delivering continual innovation at speed by providing an organic and agile approach to rapidly conceive and create digital solutions. We leverage insights, we learn, we adapt and constantly improve with every iteration. 


Within the two-hour workshop, in which we had cross-functional representatives from the sales, delivery, technology and UX teams, we had not just scoped and designed the process but built a prototype solution from scratch that was deployed to the users the next day. This brought to life the flexibility of the Continuum model and its breadth of application, from a rapid prototype to a complex digital transformation project.  With the prototype complete, we are now in a prime position to provide data-driven measurements and meaningful feedback to the business, enabling us to rapidly enhance, refine and gain actionable insights. 

Internal Workshop

This experience cemented for me the importance of experimentation and succeeding (or failing!) fast. No one knows the outcomes stemming from a change that never happened. Making many small, iterative and rapid changes means that each change has a small impact that has a better chance of being adjusted through better data insights than a large impact change. As the saying goes “change is the only constant”. Making sure that you control it, and not the other way around, is a key element in moving forward in a planned and moderated fashion.

To add to the excitement of this week, if that’s even possible, the Sydney leg of the V2 launch event was also held and went off with a bang. Apart from chatting with attendees at the 100+ celebration, I enjoyed spending face time with the V2 crew from Sydney, Brisbane, Newcastle and a few from Melbourne. This added depth and rapport to the relationships I had established in the first half of the week.

With week 1 being so productive, I'm looking forward to seeing what week 2 brings!

V2 Launch Event

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